Services
AI website chat for the visitor who won't call.
A growing share of your customers will never dial your number. They research at 11pm, compare contractors from their desk at work, and would rather type than talk. Our AI website chat gives those people what the rest get from your phone line: real answers, real qualification, and a real appointment on your calendar. Same brain as our phone agents, working the visitors your phone never hears from.
- CoverageYour website + your Google profile
- 24/7Answers while you sleep
- BookedStraight into your calendar
- SavedEvery transcript, readable by you
The silent majority
Some of your best customers hate phone calls.
Picture three people who need you this week. A homeowner in Royal Oak scrolling contractor websites at 11pm after the kids are asleep. An office manager comparing three quotes between meetings, who cannot exactly take a personal call at her desk. A younger couple who bought their first house and handle everything, including hiring trades, by text. All three found your website. None of them will ever call it.
What do they do instead? They look for another way to reach you. If the only options are a phone number and a contact form that says "we will get back to you soon," most of them leave and try the next site. The form feels like a black hole, and calling feels like a commitment. So the visit you paid for, through ads or ranking or referrals, quietly ends.
Chat is the missing front door for these people. It is low-commitment, immediate, and familiar from every other part of their lives. The question is only whether the thing answering the chat is good enough to be worth talking to. That is where most chat widgets fail, and where ours is different.
Not a canned widget.
You have met the bad kind: a bubble that offers four buttons, understands nothing, and asks for your email before saying anything useful. Visitors close it and think a little less of the business. Ours runs on the same brain as Sarah, our phone agent, trained on your services, your service area, your pricing rules, and your escalation list. Ask it whether you handle a burst pipe in Ferndale on a Sunday and it answers like someone who works at your company, because functionally it does.
On the job
What the chat actually does, all day.
Real questions get real answers. Do you service my area? What does a service visit run? Can someone come this week? Do you handle commercial properties? The chat answers from your actual business facts, asks the qualifying questions you would ask, and keeps the conversation moving toward a decision instead of around in circles.
When the visitor is ready, it does not end with "someone will contact you." It offers real appointment windows and books one, right there in the conversation. The booking lands on your calendar with the full transcript attached, so you walk into the job already knowing what the customer needs, what they were quoted on the service fee, and what they were worried about.
When a conversation needs a human, it hands off cleanly. You get the visitor's details, their question, and the whole exchange, immediately. The visitor gets told the truth: the owner will follow up personally. No fake "agent is typing" theater, no dead ends.
And late at night, when the researcher in Novi is comparing you against two competitors whose websites just sit there, yours is the one that answered questions and offered a Tuesday slot. That difference is the whole game for the type of customer who will never, ever call.
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01
Visitor asks anything
Services, pricing rules, service area, timing. The chat answers from your business facts, in your voice, at any hour.
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02
It qualifies, politely
The same questions your best phone intake would ask: what is going on, where, how urgent. No interrogation, just a competent conversation.
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03
It books or hands off
Ready visitors get real appointment slots. Complicated ones get routed to you with the full context attached.
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04
You read everything
Every transcript is saved and searchable. You see exactly what visitors ask, which is market research most owners never get.
The second surface
Chat on your Google listing, too.
A lot of customers never make it to your website at all. They search, see your business on the map, and act right there. Google lets them message your business directly from that listing, which is wonderful when someone answers and quietly damaging when nobody does. A message that sits unanswered tells the customer everything they think they need to know.
We wire your Google profile chat to the same trained agent that runs your website chat. The searcher who messages "do you do sump pumps in Livonia?" from the map gets an answer in moments, then an offer to book, exactly like a website visitor. One brain, every door.
This pairs naturally with the rest of the system. The customer who books by chat gets confirmations and reminders by text, and later a review request from the review engine. However someone chooses to reach you, phone, text, website, or map listing, the experience is the same: somebody competent answered fast.
When it doesn't know, it says so.
The fastest way to lose a customer is a confident wrong answer. Our chat never invents prices, availability, or promises. Anything outside its training gets the honest treatment: I want to make sure you get the right answer on that, let me get your details to the owner. Then the message reaches you instantly with the conversation attached. A chat that knows its limits earns more bookings than one that bluffs, and it never commits you to something you cannot deliver.
The old way
Your contact form is where questions go to wait.
Be fair to the humble contact form: it was the best available option for twenty years. But look at it from the visitor's side. They have a question now. The form offers to maybe produce an answer later, from their least favorite starting point, a reply email from an address they do not recognize, arriving whenever someone checks the inbox. Filling it out feels like dropping a note into a suggestion box.
So most visitors with questions do not fill it out. They leave. The ones who do submit are already unusually motivated, which is why owners look at their form volume and conclude the website "doesn't really produce." The website produces fine. The response mechanism filters out everyone who was not desperate.
Chat flips the timing. The question gets asked in the moment of interest and answered in the same moment, while the visitor is still on your site, still comparing, still deciding. Some of those conversations end in a booking on the spot. Others end with a captured name and number that would otherwise have been an anonymous visit in your analytics. Both beat a form that never got filled out.
What visitors actually ask at 11pm.
The transcripts from chats are their own reward. You learn what your market actually wants to know before hiring you: whether you charge for estimates, whether you handle their township, how soon someone can come, whether the noise the furnace makes is dangerous. These are questions people hesitate to call about but type freely.
Every one of those conversations is saved and readable, so your website stops being a brochure and starts being a listening post. More than one client-side improvement we have made started with "look what people keep asking the chat." The form never told anybody that.
Getting started
Setup is our job, not yours.
Adding the chat to your website is a small code snippet we handle end to end, whoever built or hosts your site. The real work is the training, and it is the same intake we do for your phone agent: your services, your service area town by town, your pricing rules, what counts as an emergency, what gets escalated to you. If we already run your phones, your chat inherits all of it on day one and the two stay in sync afterward, because they are one brain, not two systems drifting apart.
Before anything goes live, we test it the way a skeptical homeowner would: odd questions, vague problems, out-of-area addresses, price pushback. You can try to break it yourself during the shakedown, and we tighten anything that wobbles. Then it goes live and starts working the visitors your phone line never hears from, at midnight, on holidays, during the Lions game.
From there, the transcripts drive improvement. Every month we read what visitors asked and where conversations stalled, and the agent gets a little sharper. Your website slowly becomes what it always should have been: not a brochure, but your hardest-working salesperson's little sibling, the one who never sleeps and types fast. And because everything is flat-rate, a great month of conversations costs exactly the same as a quiet one.
What it costs
Included in Full Ops. Add-on for any plan.
AI website chat is part of our Full Ops plan at $1,197 per month, next to 24/7 answering, estimate follow-up, and call intelligence. On Front Desk or Growth, it is available as a flat-rate add-on module. No per-conversation charges, ever. See pricing for the full ladder, or start with the free audit and we will tell you whether your traffic justifies it yet.
Before you ask
AI website chat, straight answers.
Is this one of those canned chatbots?
No. Canned widgets follow a fixed decision tree and collapse the moment a visitor asks a real question. Our chat runs on the same brain as our phone agents, trained on your services, your service area, and your rules, so it answers like someone who actually works at your company.
What if the chat doesn't know an answer?
It says so, takes the visitor's contact details and question, and gets the message to you immediately. It never invents prices, promises, or availability. A wrong answer costs you trust, so the system is built to hand off rather than guess.
Can it really book appointments?
Yes. When a visitor is ready, the chat offers real availability and books the appointment into your calendar, the same way our phone agent does. The visitor gets a confirmation, and you get the full conversation attached to the booking.
Does it work on my Google listing too?
Yes. Searchers can message your business straight from your Google profile, and those chats deserve the same instant answers as your website visitors. We wire both surfaces to the same trained agent, so nobody who reaches out gets silence.
What does AI website chat cost?
Website chat is included in our Full Ops plan at $1,197 per month and is available as a flat-rate add-on module on other plans. No per-conversation charges. Every transcript is saved and readable, so you can see exactly what it is doing for you.