Services
Google review automation that compounds while you work.
When a homeowner in Metro Detroit needs a plumber, an electrician, or a furnace repair, they do what everyone does: search, glance at the stars, and call one of the top few names. Review automation is how you become one of those names. We ask every happy customer at the right moment, catch the unhappy ones privately before they go public, and draft the replies for you. You do the good work. The engine makes sure Google hears about it.
- Real reviewsThe rule · from real customers, only
- EveryCompleted job gets a request
- PrivateFirst stop for unhappy customers
- DraftedReplies ready for your approval
Why this matters
Reviews decide who gets the call.
Put yourself in your customer's shoes for a minute. Their water heater just quit. They search, and Google shows them a map with three businesses on it. One has a handful of reviews from years ago. One has a healthy, recent stream of them with owner replies. One has none. Almost everyone calls the same one you would call, and it is not a mystery which.
Here is the part that should sting a little: the business with the thin profile is often the better contractor. Better work, fairer prices, more experience. It does not matter, because the homeowner cannot see any of that. All they can see is the public record, and the public record is written by whoever asks for reviews consistently.
Reviews also compound. Each one makes the next call a little more likely, which creates more jobs, which creates more chances to earn reviews. A competitor who starts asking systematically today pulls ahead a little every month, and a year later the gap looks impossible to close. The good news: the same compounding works for you the moment you start.
This is why asking consistently beats everything else in local reputation. Not gimmicks, not perfection, not one viral job. A steady stream of real customers saying real things, month after month.
- 01
Job wraps up
The completed job triggers the flow. No sticky note required, no remembering. Finishing the work is the only input.
- 02
The right ask, at the right moment
The customer gets a short, personal text in your company's voice while the good experience is fresh, with a direct way to leave the review.
- 03
Sentiment check
Happy customers head to Google. Anyone who signals a problem gets routed to you privately, immediately, before anything goes public.
- 04
Replies, drafted
Every new review gets an AI-drafted response in your voice, waiting for your one-tap approval. Prospects see an owner who pays attention.
The honest problem
You know you should ask. You don't.
Nobody needs convincing that reviews matter. The problem is the asking. It feels awkward to say "would you leave me a review" to someone standing in their kitchen, so you plan to text them later. Then the next job runs long, the truck needs a part, someone calls in sick, and later never comes. Multiply that by every job in a busy season and a year of five-star moments quietly evaporates.
The fix is not more discipline. You have enough on your plate, and willpower is a terrible system. The fix is making the ask automatic, so it happens after every single job without anyone remembering anything. That is the entire idea of the review engine: remove the human bottleneck from the one marketing habit that compounds.
And because the ask is a warm text from your company shortly after a job well done, it does not feel like marketing to the customer. It feels like a natural end to a good experience. Most people are genuinely glad to help a local business they just had a good experience with. They just need to be asked while they still remember, with a link that makes it take thirty seconds.
Steady beats bursts.
One more reason automation wins: pacing. A profile that suddenly gains a pile of reviews in one week looks strange to anyone paying attention, including Google. A profile that earns a few real reviews every month, with replies, looks exactly like what it is: a healthy business taking care of people. The engine keeps the drip steady by design, requesting as jobs complete instead of dumping your whole customer history at once.
The safety net
Bad days get a private first stop.
Every service business has imperfect days. A part fails early, a crew runs late, a wire gets crossed on pricing. What decides your reputation is not whether those days happen but where the customer takes them. Straight to a public one-star, or to you first?
The engine checks sentiment before pointing anyone at Google. A customer who signals frustration gets a different path: tell us what went wrong, and the owner will make it right. You get alerted immediately with the details, while the problem is still fixable with a phone call and an apology. Handled well, that customer often becomes more loyal than one who never had an issue, because now they know how you act when something goes sideways.
To be completely clear about the ethics: we never block, bury, or discourage anyone from posting a public review, and we never will. Interception is not suppression. It is simply making sure the first person to hear about a problem is you, not the internet. Anyone who still wants to post publicly can, and your thoughtful public reply will say more about your business than the complaint does.
The house rules.
No bought reviews. No fake reviews. No review gating. No exceptions. Fake anything risks the Google profile you are trying to build and poisons the trust that makes reviews valuable in the first place. Every request the engine sends goes to a real customer after a real job, full stop.
Everything is also visible to you: requests sent, reviews earned, interceptions caught, replies posted. It all lands in your monthly report next to your call numbers, so reputation stops being a vibe and becomes a metric you can watch move.
The target
What a healthy profile looks like.
Open the Google profile of the busiest contractor in your area and study it for a minute. You will usually see the same ingredients. Recent reviews, not a burst from 2022 and then silence. A spread of jobs mentioned by name: a furnace here, a repipe there, an emergency handled on a weekend. Owner replies under most of them, short and human. And a rating that is strong without being suspicious, because a wall of identical five-star one-liners posted the same week convinces no one.
Every ingredient of that picture comes from one habit: consistently asking real customers at the right moment, then responding to what they write. There is no trick underneath it. The busiest contractor is not better at marketing. They are better at not skipping the ask, week after week, for years.
That is a system problem, and system problems are our whole business. The engine runs the habit for you: every completed job triggers the ask, every review gets a drafted reply, every month adds another layer to the public record. Two or three seasons from now, your profile is the one a competitor's customer studies for a minute and thinks, these people look like the safe choice.
The reply is marketing too.
Prospects read owner replies as closely as the reviews themselves, because replies show how you treat people after the invoice is paid. A warm thank-you that mentions the job says: attentive. A calm, factual response to a complaint says: safe to hire even when things go wrong. Silence says: nobody is home.
Drafting those replies is exactly the kind of small, endless task that never survives a busy season, so the engine does the drafting and you do the approving. Ten seconds on your phone, and your public record shows an owner who answers. It pairs naturally with our 24/7 AI answering: the same care on the phone, visible in print.
Getting started
The first ninety days, honestly.
Setup is light on your end. We connect the engine to how you mark jobs complete, load your Google review link, and tune the request wording to your trade and your customers. The first requests go out with your very next completed jobs, and the first new reviews typically follow within days, because the customers most likely to post are the ones you served this week, not two years ago.
Then it compounds quietly. A business finishing thirty jobs a month is generating thirty chances to be asked, every month, forever. Even modest posting rates turn that into a steady public record within a season. By month three you are no longer the profile with a handful of stale reviews. You are the one with recent activity, owner replies, and momentum, and you got there without spending a single evening chasing anyone.
One thing we will say plainly: the engine cannot fix bad work, and we would not want it to. It amplifies whatever your customers actually experience. If the work is good, the record finally starts showing it. That is the entire promise, and for most good contractors in Metro Detroit it is the promise that has been missing.
What it costs
Included in Growth.
The review engine is part of our Growth plan at $597 per month, running alongside 24/7 answering and estimate follow-up, and it is included in Full Ops. Flat monthly pricing, no per-request charges. If your review profile has been stuck while busier competitors pull ahead, this is usually the highest-leverage fix per dollar we offer. See pricing for the full picture.
Before you ask
Review automation, straight answers.
Do you buy or fake reviews?
Never. Every review request goes to a real customer after a real completed job. We do not buy reviews, post fake ones, or gate them behind surveys. Fake reviews risk your Google profile and your reputation, and a profile built on real customers is the only kind that compounds safely for years.
When do review requests go out?
Shortly after the job is completed, while the good experience is fresh. Each request is a short, personal text in your company's voice with a direct way to leave the review. We keep a steady drip rather than blasting your whole customer history at once, because steady looks natural and works better.
What happens with an unhappy customer?
When a customer signals they are not happy, the flow routes them to a private channel first and alerts you immediately, so you get the chance to fix the problem person to person. We never block anyone from reviewing you publicly. We just make sure you hear about the problem first.
Who writes the responses to reviews?
Our AI drafts a response to every new review in your voice, and you approve it before it posts. Thoughtful replies show prospects that a real business is paying attention, and they take you seconds instead of an evening you do not have.
What does the review engine cost?
The review engine is included in our Growth plan at $597 per month, alongside 24/7 answering and estimate follow-up. It is also available as part of Full Ops. Every plan is flat-rate with no per-request charges, and your monthly report shows requests sent and reviews earned.